|The family established its first foothold in Malta in the later part of the sixteenth century. The first known family business was stablished by Guseppe Borda in Barriera Wharf and New Street, Valletta as a Ship Chandler during the romantic days of sailing ships in 1768.
During these past two hundred and forty (240) years the company has diversified into its current structure of seven principle divisions in each of which it is one of the market leaders.
- Automobiles and Commercial Vehicles Division.
- Electro Domestic Appliances & Air Conditioners, Televisions, Hi-Fi and Household Goods Division.
- Machine Tools, Laundry Equipment and Industrial Sewing Machinery Division.
- Furniture Division.
- Supermarket and Department Stores Division.
- Commercial and Domestic Lighting Management Division.
- Stationery and Promotional Products Division
With the commencement of the boom years of the late 50’s and early 60’s our current Chairman Frank Borda who is the 11th generation in this family business succeeded in establishing service facilities at affordable prices hitherto unheard of in this country. This formed the basis for the tremendous success and the rapid expansion of the company which continues today with the able support of some of his six children and eleven grandchildren and a dedicated team of 150 loyal and capable staff providing the people of Malta with the best management skills and technical expertise.
The company's objective is to continue to develop and expand the business of its current portfolio of internationally known brands strictly on an exclusivity basis and to continue in its search for new reputable agencies ensuring that new activities do not directly compete or conflict with the interests of their current brands but provide a synergy that will work to enhance the sales and image of the brands they represent on the Malta market.